Wednesday, March 5, 2014

Billabong x White Mike Spring Collection

Billabong has teamed up once again with world-renowned photographer Michael Muller for an expanded range of pieces inspired by Michael's breathtaking photographs of not only sharks, but other wildlife. 

Muller visionary images involves a unique approach to underwater photography, where he uses professional studio lighting below the surface. The results have produced some of the most jaw dropping shark portraits seen to date, and have been used in everything from Red Hot Chilli Pepper album covers to successful gallery exhibits all round the world. These new images are now the basis for the Billabong x White Mike collection which boasts the Carnivorous and Wild boardshort and Jungle King and Freebird tee designs.

The Billabong collaboration has further highlight Muller’s charity's whitemike.org. This is a non profit organisation that brings awareness to the devastation created by commercial long line fishing that is decimating the shark population at a rate of seventy to ninety million sharks a year. "This is un-sustainable, unacceptable and unconscionable," said Muller.

As well as aiding White Mike, the collection will also raise funds for earthecho.org - EarthEcho International, a non-profit organization whose mission is "to empower youth to take action that restores and protects our water planet."  EarthEcho was founded by Philippe and Alexandra Cousteau, grandchildren of the great explorer Jacques Cousteau. 




Macys creates largest NFL shop in super bowl history at herald square

Macys herald square, nyc, transformed all their windows and their 4th floor if the broadway building into the latgest nfl sb shop ever. The shop was 36,000 square feet of super bowl XLVIII branded gear including exclusive NY/NJ themed product, customizable merchandise, home goods and NFL gear from all teams. They included great props and displays to truely enhance the experience.! At the end of the 2 week run they had done 5M in sales!!!







Macy's Future- RIDF



Macy's Ala Moana is moving into the future with the RIDF system.  RIDF stands for Radio identification Frequency.  This new system allows the operator to scan an entire fixture or area with a scanner picking up the radio frequency stamp located on hang tags.  According to store associates this new system helps with more efficient replenishment orders and inventory; pin pointing exact styles, colors and sizes.  The store will be able to not place replenishment order faster but they will also be able to adjust assortment buys according to what styles, color and sizes are selling the best. 

RIDF stamp can be seen on the left side of the tag.