MADE Fashion Week launches at Macy's

Macy's continues to grow its portfolio of brands and campaigns with the  addition of "MADE Fashion week"for Impulse

MADE Fashion week is an in-house designed collection inspired by the MADE Fashion Week initiative put on by New York Fashion Week which ties together emerging talent in pop culture, art, fashion, and music with brand partners.  This collection launched in March of 2013.

Rotating product displays keep the floor sets fresh with competitive price points for Impulse

As with any product display it is crucial to rotate through styles and keep floor sets updated.  Macy's will be rotating around 20-30 styles throughout the season on the Impulse floor situated in outposts on main aisle ways.  Product price ranges from $39-$139, with Maxi's, printed tops, short skirts, pants, jackets, and shorts.

Drawing consumer attention through POP and social media: 

In store displays are supported with branded rugs, columns that tell the story, and detailed hang tags.  Social media platforms include bi-annual style guides put together with the collaboration of a few of the artists, musicians and designers who inspired the collection.  The style guide highlights some of the group's favorites looks. 

Macy's is also playing with its Tumblr account and is building momentum on twitter and instagram with the hash tag #MADEFORIMPULSE

To learn more about the collection and the media releases please see the links below:

LUCKY Magazine article
www.businesswire.com
http://finance.yahoo.com/news
http://blogs.post-gazette.com

Macy's Celebrates American Icons:

Macy's is celebrating America; the people, places, and things that define what we love through "classic" American brands: 

American Icons is the the follow up to last year's celebration of Brazil; but this year, the brands selected for the summer long campaign with reflect classic American names across multiple product categories and include well established and newly launched brands alike.

Macy's Mission Viejo

The official launch was on May16th, promoted by signage placed through Macy's Store locations.  Lead up promotions included online platforms, selling staff incentives, and visual directives.

One launch party, held at Macy's South Coast Plaza which is a flagship location, held a fashion show highlighting Ralph Lauren, Tommy Hilfiger, Calvin Klein, and Sun glass hut.  Hosted by entertainment journalist Jillian Barberie and Entertainment Tonight host Laurence Zarian and including a special costume display from the Broadway musical "Catch me if you can".

To build anticipation for the campaign Macy's ran an online promotion asking for the public's submissions of what they feel tells the story of America.  The entry window wrapped May 5th and is now a promotional video that can be viewed on you tube. 

Visual directives were rolled out for each floor set and every brand ensuring that all Macy's doors would have a consistent visual presentation and connective thread

American Icons connecting and engaging consumers:

On the Macy's website, consumers can explore an interactive catalog or get to know the stories behind the features designers.  In store, branded stars and printed columns tell the story of each outpost

A constant story line and out posts and floor sets are found in every department of Macy's; housewares, footwear, women's, men's, children's, and cosmetics.  

Macy's Presents American icons: your take

American Icons at Macy's

http://macysamericanicons.com/

Free People's Yoga Pose of the day: Social media product exposure

Free People has taken to instagram to promote their "Movement" line.  For those following Free People on the popular social media site, a "Yoga Pose of the Day" is streamed, featuring a fun new pose with the yogi wearing the FP movement collection. 

Instagram

Free People Movement is a collection of moister wicking sports bra's, leggings, shorts, and tops marketed toward a young yoga practicing demographic.  Bra's, crop tops, and shorts are priced between $38-$68.  Leggings are priced $48-$68.  Tanks and tops are priced $68-$110.   

Freepeople

Some items within the collection are labeled "Blue Sign Certified", allowing consumers to know they are purchasing ethical fashion; meaning these products were produced under environmentally conscious standards. 

Bluesign

Already Free People's Yoga Pose a Day is generating followers, comments, and buzz about their product.  Instagramer's are posting questions, asking where can they get the featured outfit, and being given an easy way to put such outfit to use.

Instagram.com

Sources:

Free People Instagram:
http://web.stagram.com/n/freepeople/

Free People FP Movement
http://www.freepeople.com/intimates-shops-fp-movement/

Blue Sign Certification
http://www.bluesign.com/