MADE Fashion Week launches at Macy's

Macy's continues to grow its portfolio of brands and campaigns with the  addition of "MADE Fashion week"for Impulse

MADE Fashion week is an in-house designed collection inspired by the MADE Fashion Week initiative put on by New York Fashion Week which ties together emerging talent in pop culture, art, fashion, and music with brand partners.  This collection launched in March of 2013.

Rotating product displays keep the floor sets fresh with competitive price points for Impulse

As with any product display it is crucial to rotate through styles and keep floor sets updated.  Macy's will be rotating around 20-30 styles throughout the season on the Impulse floor situated in outposts on main aisle ways.  Product price ranges from $39-$139, with Maxi's, printed tops, short skirts, pants, jackets, and shorts.

Drawing consumer attention through POP and social media: 

In store displays are supported with branded rugs, columns that tell the story, and detailed hang tags.  Social media platforms include bi-annual style guides put together with the collaboration of a few of the artists, musicians and designers who inspired the collection.  The style guide highlights some of the group's favorites looks. 

Macy's is also playing with its Tumblr account and is building momentum on twitter and instagram with the hash tag #MADEFORIMPULSE

To learn more about the collection and the media releases please see the links below:

LUCKY Magazine article
www.businesswire.com
http://finance.yahoo.com/news
http://blogs.post-gazette.com