Hurley and Macy's social media contest

Hurley has teamed up with Macy's and is offering the chance for one winner to "Join the Hurley family" through a newly launched social media contest that could be a major win/win for both companies. 

Signs, like the one pictured below are placed up front on branded tables within the Hurley section on designated tee tables.  Calling out the details of the contest; All a person has to do to enter is snap a photo of themselves wearing a Hurley tee and post it to either instagram or twitter with the correct hash tags and general "@"tags for Hurley and Macys.  

Does this contest align both Hurley's sales and marketing teams in a position to win?

The selected product being Hurley tees is no coincidence, Macy's runs constant promotions on tees year round.  Tees falling between $20-$24 often go on sale at "2 for $34; what a better way to sell one brand over another than to encourage a larger volume of people to try on your product.  

Hurley Marketing could gain exposure as potential consumers post photos of themselves in Hurley tees on their personal social media accounts, and with each post a new group of potential consumers is tapped. Macy's also gains expose through the same stream of posts, connecting the department store to a wider demographic base.

But both of these things are only possible if the contest gains momentum; as of August 28th 2013 #hurleyfamily has not produced any hash tags that also contain the @Hurley and @Macy's required to be entered in the contest.  Twitter is showing no photos when the hash tag is searched. 

Roxy footwear ran a similar contest to this earlier in the year among Specialty surf shops nation wide.  

The 2nd annual "Try a cruiser, win a cruiser" contest encouraged consumers to try on Roxy Cruisers and snap a photo to upload to instagram, and like the Hurley/Macy's contest, tag the appropriate account and brand.  

Hurley follows suit but takes it to a new level by upping the ante offering the winner a spot in a national ad campaign, featuring their face in the collage of Hurley team riders, models, and athletes.  The step up into launching a campaign like this with a majors account is also a step in a different direction. 

To see full Hurley contest rules click here