After a five month Marketing and promotional campaign French Fashion House Isabel Marant who teamed up with H&M in a collaboration, officially launches their line 11/14/2013 in the US
New York will be the first region to gain access to the line in store, with the launch party kicking off at 12am eastern time November 14, 2013. With select stores nationwide offering the collection and close to 250 stores globally. The launch party is said to include performances by entertainers such as Lady Gaga.
Clothing Retailer H&M lives up to their business concept once again "providing fashion and quality at the best price"
The collection is holistic with rock and roll and western influences; apparel, accessories, footwear, and handbags are included in the collection creating head to toe looks for eager consumers.
Price points will range from $24.99-$399.00 which is a great deal less costly than the Fashion House's own collection which retails for $150.00 (starting cost for jewelry) to over $7000 (for outerwear)
This will be H&M's eleventh designer collaboration, and perhaps one of their most highly anticipated. Former collaborations have been know to sell out in a frenzy seen more often with Black Friday Holiday specials. H&M have demonstrated a strong ability to recognize their key consumer, building campaign platforms specifically tailored to this consumer; from the designer chosen for the collaboration, to the models in the photo shoots, and icons brought to the kick off H&M continues to show proven success.
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