Macys herald square using social media to promote their shoe department

Macys using the hashtag #shoesdaytuesday to promote the hottest shoe looks and engage customers

Macy's app allows price scanning from mobile device

With the free Macy's app you can check the price of an item from your mobile device. No more hunting for a scanning gun while pulling sale and markdown items. 

American Rag's Surf line

Exclusively at Macy's American Rag, has started a surf line. They are featuring a version of Quiksilvers Amphibian short called Surf and City short. It is light weight and water repellant with a 4-way stretch.  They are an Every Day Value (EDV) priced at $29.98.  The shorts are offered in bright and basic solids as well as plaids.  The line is supposed to sit on Macy's floor next to the Action Sports pad.