A perfect example of cross-promotional marketing; Michael’s Craft Stores are taking advantage of the pinning craze, and have teamed up with Pinterest.com to encourage customers to “not just pin it, but make it your own.” The store has set aside prime floor space along the main aisles for the Pinterest displays, where the customer can pick up all supplies needed for featured DIY’s. The customer is then encouraged to log onto Pinterest.com/MichealsStores to get the tutorial for completing the project.
For those not familiar with Pinterest.com, it is online tool for collecting and organizing images, crafts, recipes, etc. (think online inspiration boards). The service is free, but does require creating an account. As of July 2013, Pinterest has 70 million users with 80% of these are women. The typical Michael's customers are also women and both businesses are built around the creative and craft industries, so it would seem it was only a matter of time before these two teamed up.
No comments:
Post a Comment