Rip Curl LAX Store

Rip Curl is taking over space in places where you would least expect! Walking through terminal 5 heading home from our last sales meeting I noticed Rip Curl has it’s own decent sized store right in between some gates. With Rip Curl originally being based from Australia they operate stores in other airports globally, including Brisbane and Ngurah Rai in Indonesia. The store sits inside Delta’s Terminal 5 next to a Lakers Fan store and a gate. LAX is the sixth busiest airport in the world and third in the United States, contributing more than 600 daily flights to 91 domestic cities and more than 1,000 weekly nonstop flights to 56 cities in 32 countries on nearly 75 air carriers. The airport has so much traffic that the visibility alone is a great advertisement for the brand and clothing. Is Rip Curl doing something right by positioning themselves inside busy transit places like this?