TOMS partnered with Target to create a new holiday collection of clothes, shoes, and home goods, all with price tags under $50. The TOMS for Target collection features more than 50 items and is in U.S. and Canadian stores as well online starting November 16th. Each purchase generates a donation of shoes, a blanket or meals in partnership with charities including the American Red Cross, Feeding America, Canadian Red Cross Disaster Relief and Food Banks Canada.
Just when you thought the TOMS brand couldn’t get any more widespread, the Buy One Give One model goes even more mainstream with a hefty presence at Target. The TOMS name has become synonymous with the “one for one” model, carrying instant consumer recognition. This partnership is a smart bet for Target, which can capitalize on the TOMS brand affinity to drive sales and simultaneously polish their existing cause.
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