JanSport Right Pack Signature Series x The Fresh Yard

New window display went up at The Fresh Yard (a local San Diego streetwear boutique) yesterday for the JanSport Right Pack Signature Series backpack release this Saturday.

JanSport has teamed up with 31 boutiques from across the globe to design the limited edition Right Pack Signature Series. Each original Right Pack includes a unique embroidered design that reflects the collaboration with each boutique.

This is The Fresh Yard's third year being chosen. Only 100 backpacks were made for this location. You can find more information about the entire JanSport collection here:

http://www.jansport.com/collections/rpss/na.html

Hippy Tree x Jansport

Hippy Tree & Jansport collaborated on a range of bags for Fall'15. They had a launch party last Saturday at Seed People's Market in Costa Mesa. They served up free beer in branded stainless steel pint glasses, a taco bar, and live music. They will be doing similar events with other accounts in the next couple weeks. The product looks really cool. Great collab that fits well into surf & outdoor markets.

Vans Disney Line of Products

Vans has collaborated with Disney on a new line of products including t-shirts, hats, backpacks, socks, and shoes.  The merchandise ranges in price from $15-75.  The goods are sold in men's, women's, toddler, and kids.  

Sammy Duval's Curl at Downtown Disney in Orlando are carrying this line and they doing very well with it.  What a better location could there be to combine surf and Mickey & co.

Vans has a great collaboration video at-

http://www.vans.com/shop/disney-and-vans#

American Eagle Surf?

Seems like American Eagle is trying to re-brand themselves as a surf inspired company. Their new fragrance is called "Surf". There are two versions- one for men and one for women. This isn't the first occurrence of them trying to edge into our industry lately. They are also using a local La Jolla, CA model named Rocky Barnes (that also models for other action sports companies like Billabong Australia and prAna) in their marketing.

RVCA Velvet Swim

Yep, it's velvet that can get wet! 

Macy's cuts all ties with Donald Trump

Macy's has made a name and lots of money collaborating with celebrities on different fashion avenues.

But, yesterday Macy's has announced they cut ties with all businesses that have to do with Donald Trump.

They did this due to the statements he made about Mexico after he declared his run for the Presidancy.

To see a full report on what was said go to Variety Magazine.com