Seems like American Eagle is trying to re-brand themselves as a surf inspired company. Their new fragrance is called "Surf". There are two versions- one for men and one for women. This isn't the first occurrence of them trying to edge into our industry lately. They are also using a local La Jolla, CA model named Rocky Barnes (that also models for other action sports companies like Billabong Australia and prAna) in their marketing.
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