Macy's Platinum Store Initiative

   Macy's has chosen 150 of their existing doors to be apart of their new Platinum initiative.  The idea is to create a more "lifestyled" shopping experience for customers and to encourage them to make immediate purchases rather then wait for sales or markdowns.  

   The select doors will be given monetary budgets to make nessesary renovations to create better sight lines, trend setup areas and even new fixturing.  When speaking to Ala Moana's assistant store manager he said their hope to create distinctive branded sections so customers will know they are walking from one brand into another.

  Merchandising standards will change as well.  Less product will be placed on the floor to encourage the sense of buying urgency.  

  Will this new initiative work since Macy's has trained their customers so well to shop sales and markdowns?