Tuesday, November 19, 2013

American Rag Linen for Juniors - Ben

American Rag has recently launched Linen panta for juniors.  This pant is offered in eight color ways.  Their price is the same as Roxy's oceanside pant but will be at promo pricing more often. Each delivery at macys will have a four week sell thru period then mark them down 25%.


Friday, November 15, 2013

SIMBI

SIMBI has two objectives: to simplify the link between hair and fashion, and to help Haiti.

After the earthquake, Haiti’s health, social, and economic vulnerability increased in an alarming manner. Last year they were hit hard by a cholera outbreak because the majority of Haitians have no access to clean water. In Haiti, Simbi is a water spirit. She is called upon to facilitate solutions to problems. It is only appropriate that we call upon Simbi hair-bracelets to help bring clean water to a population in need. Each hair-bracelet sold keeps Haitians employed, and helps raise money to install water filtration systems throughout the country, saving lives.




Wednesday, November 13, 2013

Isabel Marant for H&M launches

After a five month Marketing and promotional campaign French Fashion House Isabel Marant who teamed up with H&M in a collaboration, officially launches their line 11/14/2013 in the US 

New York will be the first region to gain access to the line in store, with the launch party kicking off at 12am eastern time November 14, 2013. With select stores nationwide offering the collection and close to 250 stores globally.  The launch party is said to include performances by entertainers such as Lady Gaga. 




Clothing Retailer H&M lives up to their business concept once again "providing fashion and quality at the best price"



The collection is holistic with rock and roll and western influences; apparel, accessories, footwear, and handbags are included in the collection creating head to toe looks for eager consumers.  

Price points will range from $24.99-$399.00  which is a great deal less costly than the Fashion House's own collection which retails for $150.00 (starting cost for jewelry) to over $7000 (for outerwear)



This will be H&M's eleventh designer collaboration, and perhaps one of their most highly anticipated.   Former collaborations have been know to sell out in a frenzy seen more often with Black Friday Holiday specials.  H&M have demonstrated a strong ability to recognize their key consumer, building campaign platforms specifically tailored to this consumer; from the designer chosen for the collaboration, to the models in the photo shoots, and icons brought to the kick off H&M continues to show proven success.