Abs No More! Abercrombie & Fitch Ditching sexual marketing tactics

A&F, the once golden teen retailer is rolling out a new set of company policies that are dialing back on the sex appeal in favor of friendlier, more approachable marketing. This includes no longer featuring shirtless models at store openings and events, on their bags or any marketing materials throughout the company. The only place a shirtless dude will get featured is on their fragrance, Fierce.

The stores will also turn up the dimmer and tone down the high level of scents that are piped throughout. The sales associates, once dubbed models, will now be known as "brand representatives" .

They have pledged to be"more inclusive and diverse" in their hiring and dress code.  It's replacing it's "look policy" with a new dress code allowing employees to be more individualistic. Close toe shoes and nail Polish will now be allowed, as just a few changes.

These changes will all be in motion by July. The question is what will be their new identity?

Lost's Relaunched Women's Line Hits the Floor

Lost announced last year that they werr relaunching their women's collection in Spring 15. Well, it has finally hit the floor and is receiving a positive reaction from specialty stores. However, the line is only available in these specialty stores right now and not online. 

“The …LOST woman is a gypsy by nature. Her spirit embodies the modern nomad with a passion for living and wanderlust. I wanted to provide her with pieces that are fashion driven but effortlessly integrate into her active lifestyle,” said …LOST Head Designer Rachel Anne Rainwater.

The spring 2015 collection is inspired by the love of the sea and the bohemian spirit. You can see this, with pieces throughout the line being a one-of-kind or handmade print. The vibe that the line is trying to put out is to take our traditional LOST surfer girl and transition her from the beach to the street.