Six:02

This store has recently opened at the Florida Mall in Orlando. Roxy Outdoor Fitness seems it would be a great fit with this intimate women's store.

FOOT LOCKER, INC. INTRODUCES ITS NEWEST RETAIL CONCEPT:

NEW YORK, NY, November 12, 2012 – Foot Locker, Inc. announced today the introduction of SIX:02, an elevated retail concept featuring top brands in fitness apparel and athletic footwear for women. The first three stores will open for the holiday season in Stamford Town Center in Stamford, Conn., Willowbrook Mall in Wayne, N.J., and North Star Mall in San Antonio, Texas.

SIX:02’s unique design will be the first to offer women a broad choice of athletic brands in an environment created especially for her. The store features dedicated fit zones and fitting lounge areas for her to find the perfect fitness pants, sports bras, tops, and athletic footwear for her body type, activity, and style. A well-trained team will provide tips on how to coordinate the right outfits for her fitness activity, always with an eye for style. The extensive collection will offer top name brands, including Nike, adidas, ASICS, Under Armour, New Balance, Mizuno, Brooks, and Actra, as well as emerging premium fitness brands, such as Pink Lotus, Colosseum, and Spanx. Women will be inspired and motivated through imagery, verbiage, and music throughout her shopping experience.

“A woman’s day tends to be packed with work, family, and friends. She often finds a moment for herself at the gym, during a run, or at an early morning fitness class,” said Stacy Cunningham, Executive Vice President of Marketing at Foot Locker. “We understand that it’s her time to feel good and to look good. She deserves a place to find premium fitness and athletic gear that allows her to combine her personal style and versatility with performance features. We are excited to offer her that opportunity and experience at SIX:02.”

SIX:02 is a part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, and CCS retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay, and CCS.com, the Company is a leading provider of athletic footwear and apparel.

http://www.footlocker-inc.com/investors.cfm?page=2012-foot-locker-announces-six:02

The Crazy Cat...Vans?

It looks like Vans has partnered up with ASPCA to raise more awareness and of course hop on the kitty cat trend! You are able to purchase dresses, slide ons, high tops, and bags with these cute little creatures all over them in a collage effect. 

Vans donated a lump some to ASPCA in order to launch this line. Also, the four legged furballs featured in this collection are pets of the Vans employees. 

But wait...there's more...

Fear not, dog lovers...they have slip ons and high tops in a dog print as well. 

Every account here in the Mid Atlantic has a desperate section whether it be on the table or wall to feature this unique new partnership line. 

With the new rise of this "cat trend", customers are saying it's "purrrr-fect"! 

Hurley Dry Fit Volley -Ben

Top seller in Hawaii Macy's

Burnside 360- Diamond Dobby copycat

These Diamond Dobby look-alikes were found at Nexcom and cost only $19.99.  They feature the same technical fabric used in Quiksilver board shorts.

Burnside 360, like Quiksiver, is a clothing company for consumers who live an active lifestyle.  The company was started on 1996 and just this year launched their online website, www.burnside360.com.  Burnside even has their own team of riders for action sports such as surf, skate, BMX and Moto.   

Vans for J.Crew

Vans, the iconic California shoe brand, has teamed up with J.Crew to offer exclusive color-ways in some of their best-selling and most classic styles. The "Van's for J.Crew" collaboration was heavily featured in their newest summer catalog for both men and women; paired with breezy summer dresses & light-weight, preppy button-downs and slacks.

In addition to the catalog spread, J.Crew has featured several So-Cal, trend-setting "movers & shakers" on their blog in their favorite J.Crew "looks" & "Van's for J.Crew" shoes. The campaign seems similar to Quiksilver's "Takes One to Know One;" relating locals and their lives to the quintessential California brand to tell the "Van's for J.Crew" story.

Interesting article on shop eat surf - Ben

http://www.shop-eat-surf.com/2014/05/some-interesting-store-photos-from-munich/?iid=14330

Retaer photos throughout Munich. Really shows how brands stay consistant on a global level.

Fox Active

Fox has joined in with many other action sports brands and continues it's Fox Active line.  It shows three divisions in the line Active Training- training specific product/ergonomic details/body temperature control, Active Tech-technical fabrics/sealed seems/breathable, and Active Sportswear-authentic lifestyle inspired styles/everyday casual use.  These include tee, jackets, shorts, hats, and shoes.  The shirts are priced around $30, the shorts $50, and jackets $120.

Fox on Fox Active:
Today's action sports athletes must be prepared, both physically and mentally, to seize those legendary moments in their respective sports. Whether it's the last two laps of a grueling 30 minute moto in sweltering heat, or dropping into a 30 foot wave breaking over razor-sharp reef, our athletes rely on their preparation to succeed. From a heritage deeply rooted in performance products, we strive to build the very best in every category we create. Our dedication to performance, passion for design, and engineering excellence drives us to innovate and push beyond the ordinary. This is Fox Active.

http://www.youtube.com/watch?v=6G_jvF8M4jE&sns=em