Saturdays Surf NYC

Saturdays Surf opened their doors in Soho in 2009.  Co-founders Colon Tunstall, Josh Rosen and Morgan Collett were determined to create a lifestyle brand that incorporated surfing, living and working in New York City.  The company began selling boards and wetsuits while sourcing and selling books, fine art and other lifestyle accessories.  Today, the so called surf company creates, designs and produces their own menswear line which focuses on high-quality craftsmanship, authenticity and traditional styling.

www.saturdaysnyc.com

Instagram Sale

While doing my usual IG feed check I came across a post from a local Hawaii based store.  The Butik will be having their first IG sale.  Customer simply register at the store website, then look for the "buy now" symbol, #SOLD, and a invoice will be sent to.  Retailers are using almost every avenue possible to make shopping a cinch!

Flip Flop Workshop

While visiting an account at a local mall I came a across the Flip Flop Workshop.  This new business was started on the island of Hawaii by husband and wife team, Jeffrey and Katie Kraatz.  The Workshop works like Build-a-Bear.  Customers can customize their own flip flops from sole to strap.  Like Havaianas the soles are made of authentic Brazilian rubber but are made thicker for more durability.  Customers start by choosing their sole color and straps then pick accessories to decorate.  The base flip flop starts at $23 for adults and $18 for children.  Any added accessories is an additional cost.  With already 3 locations will this new custom footwear company give Havaianas some competition?

Fabletics by Kate Hudson and JustFab

Fabletics is a personalized online activewear shopping experince; co-founded by Kate Hudson and JustFab; another personalized site focused on accessories and footwear.  Fabletics is for women who want to look stylish while working out.

How it works:

1.  Create Your Lifestyle Profile-  Take a quick lifestyle quiz so they get to know you better.

2. Receive Personalized Outfits- Each month, you'll find new outfits hand-selected just for you and 

    your workouts

3. Shop!- But the outfits you love or skip the month altogether.  There's never any obligation to buy.

Fabletics and JustFab are not the only sites that are creating the online personal shopping experince.  Other companies that hand-select customized wardrobes are Jewelmint for jewelry and Shoedazzle for  shoes.

Burnside 360- Diamond Dobby copycat

These Diamond Dobby look-alikes were found at Nexcom and cost only $19.99.  They feature the same technical fabric used in Quiksilver board shorts.

Burnside 360, like Quiksiver, is a clothing company for consumers who live an active lifestyle.  The company was started on 1996 and just this year launched their online website, www.burnside360.com.  Burnside even has their own team of riders for action sports such as surf, skate, BMX and Moto.   

Macy's Future- RIDF

Macy's Ala Moana is moving into the future with the RIDF system.  RIDF stands for Radio identification Frequency.  This new system allows the operator to scan an entire fixture or area with a scanner picking up the radio frequency stamp located on hang tags.  According to store associates this new system helps with more efficient replenishment orders and inventory; pin pointing exact styles, colors and sizes.  The store will be able to not place replenishment order faster but they will also be able to adjust assortment buys according to what styles, color and sizes are selling the best. 

RIDF stamp can be seen on the left side of the tag.

Issa de' mar

Issa de' mar is a new Hawaii-based swimwear line created by Marissa Eveland and Melissa Jasniy.  The two friends began by hand sewing suits out of their North Shore digs and selling them out of an ice cream truck with Roam Hawaii; another Hawaii-based clothing company.  Issa de' mar has recently made their way into the wholesale world by making their amazing suits available at Local Motion Hawaii.  Issa de' mar along with other brands like Acacia and Kaimana Beachwear are beginning to be the Hawaii girl's go-to swim lines.

issademar.com

Wrangler Creates Spa Denim

Wrangler Creates Spa Denim

 Wrangler has stepped outside of the box to create the first moisturizing denim line called Spa Denim. Spa Denim are infused with skincare to prevent your legs from cracking and being dry. The denim moisturizer can last up to 15 days and you can purchase a spray formula for the future. The Spa Denim retails for $140 but provides more than just clothing but skincare and moisturize for your legs. 

 

1. http://www.nydailynews.com/life-style/fashion/lizzie-jagger-teams-wrangler-moisturizing-jeans-article-1.1241804

2. http://www.businessinsider.com/moisturizing-jeans-wrangler-is-advertising-for-women-2013-1