Flip Flop Workshop

While visiting an account at a local mall I came a across the Flip Flop Workshop.  This new business was started on the island of Hawaii by husband and wife team, Jeffrey and Katie Kraatz.  The Workshop works like Build-a-Bear.  Customers can customize their own flip flops from sole to strap.  Like Havaianas the soles are made of authentic Brazilian rubber but are made thicker for more durability.  Customers start by choosing their sole color and straps then pick accessories to decorate.  The base flip flop starts at $23 for adults and $18 for children.  Any added accessories is an additional cost.  With already 3 locations will this new custom footwear company give Havaianas some competition?