Levi's custom laser bar

Within the new Levi's section on the young men's floor at Macys Herald Square is a way for customers to customize the jeans they buy right there and then. Levi's is offering a custom laser bar, where the customer chooses a stock design or creates one and it will be lasered  onto the jeans they are purchasing . The customer also chooses the location where the design will go on their jeans. The cost is $5.00 and it only takes a few minutes to make basic Levi's personalized. Apparently this is the only one of its kind in the USA at this time but based on the success of it, they said they are looking to expand into more high volume locations.