Macy's Manhattan Beach Swimwear Shopping

While merchandising at Macy's Manhattan Beach last week, I spoke to the visual manager about how their store was trying something new that could potentially be launched at all stores going forward. The store only puts out a sample of every bathing suit, and customers must download the "Macy's Go" app, scan their selected samples, choose their sizes, and then wait for their items to be delivered to them in the fitting room. All sales associates in the section carry iPads with them for customers who would rather have the experience with an associate, and all fitting rooms come equipped with iPads if you need to change a size or want another suit brought to your fitting room. No messy racks of bathing suits everywhere, no searching for your size and getting frustrated- it's all easy and right at the click on your app. Amazing!