This Spring Macy's launched 3 new collaboration lines to liven up their junior's department. The Teen Vogue Collection is a line featuring "trend-forward silhouettes," and bold colors and prints designed by the editors of the magazine. The assortment of 15 pieces will be updated monthly, and the price points are high-schooler wallet friendly, ranging from $20-$60.
The Marilyn Collection is inspired by the 50's Hollywood bombshell icon Marilyn Monroe. The line features retro-inspired silhouettes, flirty dresses, and prints that include classic polka dots and gingham. The new line "reinvents Marilyn's flirty style with a modern twist." Visuals in the department feature large portraits of the iconic actress with a look-a-like model wearing pieces from the line.
Ked's has partnered with Macy's private label American Rag, and pop/country superstar Taylor Swift to create a limited edition clothing line exclusively available through Macy's. Much like the Marilyn and Teen Vogue line the Ked's line will offer trend forward styles at an affordable price point. In past years Ked's has collaborated with American Rag to create exclusive footwear styles, which proved to be a success and ushered in an expansion into sportswear.
All three brands launched across the country at 150 stores, and are grabbing spotlight locations within the junior's department on aisles and entryways. These brand launches are part of a bigger plan for Macy's to re-capture the Millennial customer. As of Fall of 2012 through the end of 2013 Macy's hopes to add a total of 13 new brands. (Read more on the initiative
here).
Stacy Paige Piper (Takats)
After speaking with the staff at Macy's Brea I've heard that the Ked's and Marilyn lines have been doing okay to stuggling.
ReplyDeleteWhat is everyone else hearing in their stores?
-Angie