Free People's Yoga Pose of the day: Social media product exposure

Free People has taken to instagram to promote their "Movement" line.  For those following Free People on the popular social media site, a "Yoga Pose of the Day" is streamed, featuring a fun new pose with the yogi wearing the FP movement collection. 

Instagram

Free People Movement is a collection of moister wicking sports bra's, leggings, shorts, and tops marketed toward a young yoga practicing demographic.  Bra's, crop tops, and shorts are priced between $38-$68.  Leggings are priced $48-$68.  Tanks and tops are priced $68-$110.   

Freepeople

Some items within the collection are labeled "Blue Sign Certified", allowing consumers to know they are purchasing ethical fashion; meaning these products were produced under environmentally conscious standards. 

Bluesign

Already Free People's Yoga Pose a Day is generating followers, comments, and buzz about their product.  Instagramer's are posting questions, asking where can they get the featured outfit, and being given an easy way to put such outfit to use.

Instagram.com

Sources:

Free People Instagram:
http://web.stagram.com/n/freepeople/

Free People FP Movement
http://www.freepeople.com/intimates-shops-fp-movement/

Blue Sign Certification
http://www.bluesign.com/