Hurley and Macy's social media contest

Hurley has teamed up with Macy's and is offering the chance for one winner to "Join the Hurley family" through a newly launched social media contest that could be a major win/win for both companies. 

Signs, like the one pictured below are placed up front on branded tables within the Hurley section on designated tee tables.  Calling out the details of the contest; All a person has to do to enter is snap a photo of themselves wearing a Hurley tee and post it to either instagram or twitter with the correct hash tags and general "@"tags for Hurley and Macys.  

Does this contest align both Hurley's sales and marketing teams in a position to win?

The selected product being Hurley tees is no coincidence, Macy's runs constant promotions on tees year round.  Tees falling between $20-$24 often go on sale at "2 for $34; what a better way to sell one brand over another than to encourage a larger volume of people to try on your product.  

Hurley Marketing could gain exposure as potential consumers post photos of themselves in Hurley tees on their personal social media accounts, and with each post a new group of potential consumers is tapped. Macy's also gains expose through the same stream of posts, connecting the department store to a wider demographic base.

But both of these things are only possible if the contest gains momentum; as of August 28th 2013 #hurleyfamily has not produced any hash tags that also contain the @Hurley and @Macy's required to be entered in the contest.  Twitter is showing no photos when the hash tag is searched. 

Roxy footwear ran a similar contest to this earlier in the year among Specialty surf shops nation wide.  

The 2nd annual "Try a cruiser, win a cruiser" contest encouraged consumers to try on Roxy Cruisers and snap a photo to upload to instagram, and like the Hurley/Macy's contest, tag the appropriate account and brand.  

Hurley follows suit but takes it to a new level by upping the ante offering the winner a spot in a national ad campaign, featuring their face in the collage of Hurley team riders, models, and athletes.  The step up into launching a campaign like this with a majors account is also a step in a different direction. 

To see full Hurley contest rules click here

Levi's goes digital; new shop concept at Macy's

Levi's has launched a new shop in shop concept at Macy's, remodeling existing spaces to connect with a modern age consumer.  

The new shop concepts are defined by category zones, which feature large lead in fixture and product displays attracting consumers into the space. 

Interactive touch screen stations allow consumers to discover the Levi's brand on a new level. Comparing the fit and style of any product side by side on screen, or playing with sliding scales to discover their perfect fit.

Short teaser videos show how the recycled material pants are made, and a rabbit hole of touch screen based options engage consumers attention drawing them further into discovering and connecting to Levi's brand identity. 

This new concept creates a space that allows for longer periods of time to be spent within the Levi's footprint lending to more opportunities for multiple points of sale.  

Hurley and Apple

   
    Apple has teamed up with Hurley to offer exclusive backpacks on their online store for Back to School.  Several ads throughout the website direct the shopper to seven exclusive colorways.  With back to school, a new operating system and Macbook Pro launching, and talks of a new IPhone the site is no doubt experiencing higher traffic.  The ad shown below has perfect placement on the home page to capture the customer's attention.

Pantone fashion color report- Ben

A feature in Pantone's website that details new color trends and inspirations for the fall season.

http://www.pantone.com/pages/fcr.aspx?pg=21058&ca=4

Issa de' mar

Issa de' mar is a new Hawaii-based swimwear line created by Marissa Eveland and Melissa Jasniy.  The two friends began by hand sewing suits out of their North Shore digs and selling them out of an ice cream truck with Roam Hawaii; another Hawaii-based clothing company.  Issa de' mar has recently made their way into the wholesale world by making their amazing suits available at Local Motion Hawaii.  Issa de' mar along with other brands like Acacia and Kaimana Beachwear are beginning to be the Hawaii girl's go-to swim lines.

issademar.com

Denim & Supply teams up with Macy's to support House for Hunger

Macy's is one of the channels that Denim & Supply had chosen to use to promo the House for Hunger through Playbutton campaign

WEAR IT LOUD - FEED THE WORLD

This limited edition mix is exclusively sold on Playbutton atDenim and Supply Ralph Lauren 

At only $20 and distributed exclusively through Denim and Supply Ralph Lauren, this limited-edition, wearable MP3 playercomes preloaded with a playlist curated by world famous DJs and producers to raise awareness of the global fight against hunger. With 1.8GB of free storage space, you can add new songs all the time.  Keep wearing your Playbutton in support of the fight to feed the world.

FEATURED ARTISTS

ALBIN MYERS - ARTY - AVICII

CAZZETTE - DAVID TORT - EDX - HARDWELL - MOBY

MYNC - NICKY ROMERO - NORMAN DORAY

For more information on the causes involved please click House for Hunger and The FEED Foundation.

 

Note: The artists, labels and publishers generously donated the rights to the use of these tracks in support of the House for Hunger Playbutton.  Additionally, a foundation of $60,000 has been made to the FEED Foundation.  Purchasing a Playbutton does not affect the donation, but wearing your Playbutton shows support and raises awareness of the global fight against hunger.

 

This info was collected fromhttp://playbutton.com/products/house-of-hunger-playbutton

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SOLD OUT! House for Hunger Playbutton