Levi's goes digital; new shop concept at Macy's

Levi's has launched a new shop in shop concept at Macy's, remodeling existing spaces to connect with a modern age consumer.  

The new shop concepts are defined by category zones, which feature large lead in fixture and product displays attracting consumers into the space. 

Interactive touch screen stations allow consumers to discover the Levi's brand on a new level. Comparing the fit and style of any product side by side on screen, or playing with sliding scales to discover their perfect fit.

Short teaser videos show how the recycled material pants are made, and a rabbit hole of touch screen based options engage consumers attention drawing them further into discovering and connecting to Levi's brand identity. 

This new concept creates a space that allows for longer periods of time to be spent within the Levi's footprint lending to more opportunities for multiple points of sale.