Sunday, October 13, 2013

Kelly Slater Wave Co. to create The Ultimate Surfing Experience

The Kelly Slater Wave Company is in talks of developing the ultimate surfing experience. With this resort being located in a best-in-class surf destination, it is garunteed year round perfect waves. Also offering luxurious amenities and entertainment. The essence of he resrot represents and celebrates beach culture and the "Kelly Slater" lifestyle. Whether you are a surfer, spectator, or beach bum...the Kelly Slater Experience can fit every need.
The experience developement site says "The Kelly Slater Surf Experience has something for everyone. For some, it's lounging wave-side entertained by the display of world-class waves and skilled surfing. For others, it’s the unmatched thrill of riding waves. For beginners, it’s small approachable whitewater waves, a boogie board, or soft-top with top-notch instructors available. For the advanced, it’s a barreling wave that challenges deep tube riding and aerial acrobatics, pushing the limits of performance. But for all, it’s a spectacle, with memories that last a lifetime."

The Kelly Slater Wave Co. is capitalising on the success of Kelly. He is branding himself and continuing his legacy for IF he ever retires. Would we be just as smart as one of the leading surf brands in the world, and a lifetime Kelly Slater sponsor, to also brand ourselves within this resort? With connections to the Kelly Slater Wave Co., Quiksilver could position our branding within the park to maximize sales and brand recognition. Being apart of this "Ultimate Wave Experience" could esatblish and confirm to beach goers, surfers, and spectators that with the Ultimate Wave experience...comes the Ultimate brand for surfing.

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