Wednesday, March 5, 2014

Billabong x White Mike Spring Collection

Billabong has teamed up once again with world-renowned photographer Michael Muller for an expanded range of pieces inspired by Michael's breathtaking photographs of not only sharks, but other wildlife. 

Muller visionary images involves a unique approach to underwater photography, where he uses professional studio lighting below the surface. The results have produced some of the most jaw dropping shark portraits seen to date, and have been used in everything from Red Hot Chilli Pepper album covers to successful gallery exhibits all round the world. These new images are now the basis for the Billabong x White Mike collection which boasts the Carnivorous and Wild boardshort and Jungle King and Freebird tee designs.

The Billabong collaboration has further highlight Muller’s charity's whitemike.org. This is a non profit organisation that brings awareness to the devastation created by commercial long line fishing that is decimating the shark population at a rate of seventy to ninety million sharks a year. "This is un-sustainable, unacceptable and unconscionable," said Muller.

As well as aiding White Mike, the collection will also raise funds for earthecho.org - EarthEcho International, a non-profit organization whose mission is "to empower youth to take action that restores and protects our water planet."  EarthEcho was founded by Philippe and Alexandra Cousteau, grandchildren of the great explorer Jacques Cousteau. 




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