Fabletics by Kate Hudson and JustFab

Fabletics is a personalized online activewear shopping experince; co-founded by Kate Hudson and JustFab; another personalized site focused on accessories and footwear.  Fabletics is for women who want to look stylish while working out.

How it works:

1.  Create Your Lifestyle Profile-  Take a quick lifestyle quiz so they get to know you better.

2. Receive Personalized Outfits- Each month, you'll find new outfits hand-selected just for you and 

    your workouts

3. Shop!- But the outfits you love or skip the month altogether.  There's never any obligation to buy.

Fabletics and JustFab are not the only sites that are creating the online personal shopping experince.  Other companies that hand-select customized wardrobes are Jewelmint for jewelry and Shoedazzle for  shoes.