The Kardashians are coming!

THE KARDASHIANS ARE COMING! THE KARDASHIANS ARE COMING!

Kendall and Kylie Jenner’s line is flying off the shelves at their new home, Pac Sun. A store once known for carrying every surf/skate name under the sun, is now home to the reality stars.

Less than a week after launch which was February 8th, the Jenner sisters' clothing line is already selling out at PacSun. Two pieces are already rumored to be completely out of stock online. What are the Jenner girl’s hot trends for the season? The collection is inspired by their own style and their love of their home state of California. They were very involved in the design process (supposedly) and were thrilled they were been able to keep the prices at an affordable price ranging from $20 to $75.  What does this mean for the rest of the brands in PacSun? As a large role in the surf industry, should we be worried or should we be learning from this exciting new sell out line?