Wrangler Creates Spa Denim
Wrangler has stepped outside of the box to create the first moisturizing denim line called Spa Denim. Spa Denim are infused with skincare to prevent your legs from cracking and being dry. The denim moisturizer can last up to 15 days and you can purchase a spray formula for the future. The Spa Denim retails for $140 but provides more than just clothing but skincare and moisturize for your legs.
1. http://www.nydailynews.com/life-style/fashion/lizzie-jagger-teams-wrangler-moisturizing-jeans-article-1.1241804
2. http://www.businessinsider.com/moisturizing-jeans-wrangler-is-advertising-for-women-2013-1
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