Finish Line Inc. is an american based athletic retailer, operating 600 store fronts they are the 2nd largest athletic reatiler in the United States. And new contract between Finish Line and Macy's could further the company's success.
In April of 2013 Macy's offically hands over their athletic footwear departments to Finish line, and although no changes can be seen on the sales floor just yet the sales plans are written to reflect the current change over.
In a bold move, Macy's has contracted Finish Line as thier exclusive athletic footwear partner for all Macy's department stores. In store presentation will consist of branded shop-in-shop installations simialr to what Sunglass hut has done but on a larger scale. 188 shops in toal within the year and 472 in the nxt 18 month. On May 5th Finish line will gain oversight of all online athletic shoe sales on Macys.com.
Although the shop-in shop concept is not new, it is gaining momentum acorss department stores. Former JC Penny CEO, Ron Johnson, had planned to open 100 shop-in-shop installations across JCP with new CEO, Mike Ullman, possibly continuing forward with the stadegey.
In additon to the brands Macy's already carries, Finish Line will be bringing in labels such as Brooks and Jordan - opening the Macy's consumer demogrphic up to a wider audience of athletes. Macy's expects to see sales increases of 30% after the transition and Finish line projecting an estimated $1 million in growth.
09.03.2013
In an update to this entry, Finish line shops officially started opening in Macy's doors nation wide this past Saturday over Labor Day weekend
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