Lululemon's defective yoga pant

Lululemon has built their reputation on quality products but a recent product defect could cost the company millions.

 

Selling through 95% of their inventory at full retail price, Lululemon is at the top of the retail game.  Creating what CEO Christine Day calls "fanatical shoppers". But a recent manufacturer defect has created doubt in consumers minds about the quality they are paying for.

The black Luon yoga pant is being marked down in mass as to move through product swiftly so the focus can be placed on marketing new styles.  Lululemon recalled 17% of the Luon pant in response to customer complaints that the pant was too sheer.

Sources are reporting that this production miss hap and recall could cost Lululemon up to $67million dollars in sales, prompting Chief Production Officer; Sheree Waterson, to step down on April 15th 2013 from her position.  Waterson spent five years with the athletic company.

Lulu's stock shares took a considerable downturn after recalling the popular yoga pant.  Although the company is issuing refunds for the defective merchandise they are also restructuring internally and looking deeper into their testing standards to avoid issues in the future.


http://www.theprovince.com/news/Lululemon+through+pants+recall+Company+says+demonstrations+needed/8159786/story.html

http://www.businessinsider.com/lululemon-discounts-black-pants-2013-4

http://shine.yahoo.com/fashion/-lulu-lemon-says--women-do-not-have-to-bend-over-203021965.html