Circus is opening new channels of distribution for the company which currently sold through department stores such as Nordstrom, Bloomingdales, and other fine retailers. With price points ranging from $48-$68+ Circus is in line to compete with brands such as DV, Material Girl, Steve Madden, and other juniors targeted lines.
No POP or marketing has been produced for department store, Macy's, but the line is being placed in key front aisle positions with a soft launch across select stores.
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