Keep A Breat Foundation: Brand Experience

Like several other non-profits and non-retail organizations, Keep A Breast has the challenge of charming its donors, partners, and target audiences on a personal, constant basis.  So to complement its event-based schedule of events, the organization set up a pop up shop for a month in Encinitas, CA.

The shop allowed guests to experience the Keep A Breast brand in a way that creates a larger impact.  An Airstream was converted into a temporary galleria to show some remarkable breast players.  The store’s merchandise assortment went well beyond the typical products, to include cool cut and sew garments and custom posters.  Mood photography lined the walls while old school music bellowed from a retro turn table.  They offered free educational materials comprising a door hanger with instructions on how to do a self breast exam, the organization’s magazine, and of course those iconic bracelets.

Visitors really got a feel of the Keep A Breast brand mission, values, and personality through the Pop Up Shop. It also encouraged more people to get involved and become supporters. They really set a great example of how to bring a brand to life and engage people with little effort.
There’s nothing like an in-person experience to make a memorable, motivating brand impression.