Non traditional surf brands jumping on the surf bandwagon
It seems that when Summer rolls around all brands feel the need to do surf. Here are some traditional urban and preppy brands doing their interpolation. Sean John, Roca wear and Tommy Hillfiger.
Herve Leger by Max Azria is also a brand jumping on the surf culture band wagon. Over the summer, a Herve Leger vertical retail store at the South Coast Plaza Mall displayed a window where the manniquins were posed in cocktail dresses with a surf board, backed by a banner with a sandy lifeguard tower.
When the staff was asked what the connection of the window was to the Herve Leger brand and current line they said that they didn't know, only responding with "maybe because it's summer"
Herve Leger by Max Azria is also a brand jumping on the surf culture band wagon. Over the summer, a Herve Leger vertical retail store at the South Coast Plaza Mall displayed a window where the manniquins were posed in cocktail dresses with a surf board, backed by a banner with a sandy lifeguard tower.
ReplyDeleteWhen the staff was asked what the connection of the window was to the Herve Leger brand and current line they said that they didn't know, only responding with "maybe because it's summer"