The marketing assets consist of a sign calling out the message or purpose of the campaign. Small Pinterest logos are then placed with the top trending items.
Nordstrom gathers and analyzes this information through the mobile application "Microstrategy". This app is a enterprise class mobile application platform which allows its users to create apps designed for processing internal , external, and 3rd party information.
Currently "Pinterest, Top pinned items" is functioning on a pilot store incentive. Further expansion will be based on performance of the campaign.
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