Lost's Relaunched Women's Line Hits the Floor

Lost announced last year that they werr relaunching their women's collection in Spring 15. Well, it has finally hit the floor and is receiving a positive reaction from specialty stores. However, the line is only available in these specialty stores right now and not online. 

“The …LOST woman is a gypsy by nature. Her spirit embodies the modern nomad with a passion for living and wanderlust. I wanted to provide her with pieces that are fashion driven but effortlessly integrate into her active lifestyle,” said …LOST Head Designer Rachel Anne Rainwater.

The spring 2015 collection is inspired by the love of the sea and the bohemian spirit. You can see this, with pieces throughout the line being a one-of-kind or handmade print. The vibe that the line is trying to put out is to take our traditional LOST surfer girl and transition her from the beach to the street. 

Havaianas men's sandals now available in Macy's Florida

Macy's and Havaianas have teamed up in Florida. They have carried women's Havaianas for many seasons and over the summer have now added men's hanging Havaianas in the Young Men's action sports section.  They range in price from $14-35.  They are made with a PVC upper and rubber sole.

Neffs Collaboration with Disney

Neff tshirts, smartly, has collaborated with Disney on Mickey and Minney tees of their own kind.  They range from $20-$30 and can be found at Macy's.  They are located in the action sports section.

Ralph Lauren opens 1st NYC restaurant

Ralph Lauren opened the Polo Bar in January around the corner from his iconic flagship store on 55th St in midtown Manhattan, this past January. The Polo Bar offers a casual yet refined setting for food and drink. The equestrian inspired decor pays homeage to the distinguished sporting lifestyle synonymous with the RL brand. The menu is American cuisine inspired by Ralph's personal favorites. To drink there are a number of classic cocktails and a diverse selection if wines. The waitstaff is outfitted in custom RL clothing and shoes. 

The Polo Bar is Lauren's 3rd restaurant, joing RL, which opened in Chicago in 1999 and Ralph's, opened in Paris in 2010. So far the restaurant has been widely received.

Saturdays Surf NYC

Saturdays Surf opened their doors in Soho in 2009.  Co-founders Colon Tunstall, Josh Rosen and Morgan Collett were determined to create a lifestyle brand that incorporated surfing, living and working in New York City.  The company began selling boards and wetsuits while sourcing and selling books, fine art and other lifestyle accessories.  Today, the so called surf company creates, designs and produces their own menswear line which focuses on high-quality craftsmanship, authenticity and traditional styling.

www.saturdaysnyc.com

TOMS at Target

 TOMS partnered with Target to create a new holiday collection of clothes, shoes, and home goods, all with price tags under $50. The TOMS for Target collection features more than 50 items and is in U.S. and Canadian stores as well online starting November 16th. Each purchase generates a donation of shoes, a blanket or meals in partnership with charities including the American Red Cross, Feeding America, Canadian Red Cross Disaster Relief and Food Banks Canada.

Just when you thought the TOMS brand couldn’t get any more widespread, the Buy One Give One model goes even more mainstream with a hefty presence at Target. The TOMS name has become synonymous with the “one for one” model, carrying instant consumer recognition. This partnership is a smart bet for Target, which can capitalize on the TOMS brand affinity to drive sales and simultaneously polish their existing cause.

causeupdate.com/.../cz8owtk3w2xprvgs5...

Amuse Society hits the floor...

Mandy Fry and Summer Rapp have officially dropped their line into our world! Amuse Society hit a local account here in the Mid Atlantic and was given its own small t-stand. Time will tell if the brad will make it in the world of Women's Surf. Amuse Society is meant to be combination of pretty and tough. The brand is coining the term "beach vida bling" to express the lifestyle of the Amuse girl.