American Eagle Surf?

Seems like American Eagle is trying to re-brand themselves as a surf inspired company. Their new fragrance is called "Surf". There are two versions- one for men and one for women. This isn't the first occurrence of them trying to edge into our industry lately. They are also using a local La Jolla, CA model named Rocky Barnes (that also models for other action sports companies like Billabong Australia and prAna) in their marketing.

RVCA Velvet Swim

Yep, it's velvet that can get wet! 

Macy's cuts all ties with Donald Trump

Macy's has made a name and lots of money collaborating with celebrities on different fashion avenues.

But, yesterday Macy's has announced they cut ties with all businesses that have to do with Donald Trump.

They did this due to the statements he made about Mexico after he declared his run for the Presidancy.

To see a full report on what was said go to Variety Magazine.com

Levi's custom laser bar

Within the new Levi's section on the young men's floor at Macys Herald Square is a way for customers to customize the jeans they buy right there and then. Levi's is offering a custom laser bar, where the customer chooses a stock design or creates one and it will be lasered  onto the jeans they are purchasing . The customer also chooses the location where the design will go on their jeans. The cost is $5.00 and it only takes a few minutes to make basic Levi's personalized. Apparently this is the only one of its kind in the USA at this time but based on the success of it, they said they are looking to expand into more high volume locations.

Jack Surfboards x Vans US Open of Surfing

Jacks recently converted the former Jamba Juice space into a USO pop up shop. The store not only carries US Open merchandise but Jacks private label as well. Brilliant. 

Volcom Patriot Pack

Volcom is offering an insulated beverage pack with shoulder strap and coozie. It holds 10 standard 12oz cans and retails for $28.  You too could be the life if any beach gathering with this cool new accessory!

Macy's Manhattan Beach Swimwear Shopping

While merchandising at Macy's Manhattan Beach last week, I spoke to the visual manager about how their store was trying something new that could potentially be launched at all stores going forward. The store only puts out a sample of every bathing suit, and customers must download the "Macy's Go" app, scan their selected samples, choose their sizes, and then wait for their items to be delivered to them in the fitting room. All sales associates in the section carry iPads with them for customers who would rather have the experience with an associate, and all fitting rooms come equipped with iPads if you need to change a size or want another suit brought to your fitting room. No messy racks of bathing suits everywhere, no searching for your size and getting frustrated- it's all easy and right at the click on your app. Amazing!