TOMS at Target

 TOMS partnered with Target to create a new holiday collection of clothes, shoes, and home goods, all with price tags under $50. The TOMS for Target collection features more than 50 items and is in U.S. and Canadian stores as well online starting November 16th. Each purchase generates a donation of shoes, a blanket or meals in partnership with charities including the American Red Cross, Feeding America, Canadian Red Cross Disaster Relief and Food Banks Canada.

Just when you thought the TOMS brand couldn’t get any more widespread, the Buy One Give One model goes even more mainstream with a hefty presence at Target. The TOMS name has become synonymous with the “one for one” model, carrying instant consumer recognition. This partnership is a smart bet for Target, which can capitalize on the TOMS brand affinity to drive sales and simultaneously polish their existing cause.

causeupdate.com/.../cz8owtk3w2xprvgs5...

Amuse Society hits the floor...

Mandy Fry and Summer Rapp have officially dropped their line into our world! Amuse Society hit a local account here in the Mid Atlantic and was given its own small t-stand. Time will tell if the brad will make it in the world of Women's Surf. Amuse Society is meant to be combination of pretty and tough. The brand is coining the term "beach vida bling" to express the lifestyle of the Amuse girl. 

Something new for sweatpants?

Urban brand Trukfit is now offering a kangaroo pouch pocket, usually found on sweatshirts, on their sweatpants.  This offers the customer something different from the standard side pockets, that are seen everywhere these days. The printed one shown here retails for $78. 

Casual Drawstring Pants Trending

I have noticed in North Florida that casual drawstring pants seem to be trending.  They were either in the window with marketing POP support or on front aisle table.  Stores from Pac Sun, Tillys, American Eagle Outfitters, and Express Men.  Prices range from $30-$60.

Instagram Sale

While doing my usual IG feed check I came across a post from a local Hawaii based store.  The Butik will be having their first IG sale.  Customer simply register at the store website, then look for the "buy now" symbol, #SOLD, and a invoice will be sent to.  Retailers are using almost every avenue possible to make shopping a cinch!

Activewear: growth and opportunity at Macy's

It's no secret that active wear has taken on speed and popularity as heathly living becomes a greater priority among Americans. 

Macy's will be chasing this ever growing market hard as we finish out the back end of the year and look into 2015. 

The greatest impacts perhaps will be to millennial, activewear itself, and men's departments surrounding a newly leased brand corner. 

Locker Room by Lids. 

Following suit with Sunglass Hut, Starbucks, and Finishline; Locker Room by Lids has opened branded corners across Macy's nationwide. 

The corners feature clean hard ware and wall units that have a a light hint of gum Locker in their design. 

Product is a range of sporting goods apparel targeting major league sport teams across the NBA, NFL, and MLB. 

These new additions are gaining space on already tight retail floors and hold promise of high product turn over.   

Smaller ctivewear brands and juniors millennial are feeling the squeeze too.  As Macy's makes way for large Nike brand corners and are bringing in newer lines like Roxy fitness. 

With Activewear trending with a growth rate of +20% nationwide Macy's is putting their dollars in a once less competitive arena. Now - sportswear brands who wish to grow will have to compete on an even more premium level gain ground. 

Photos to come. 

Juicy Couture and Kohls

Juicy Couture known for their pricey velour warm up suits is now exclusively carried in Kohls. The collection consists of the velour pieces that are synonymous with their label but also offers some fashion denim, sweaters and tees with a price range of $25-$75 and like most of the product that Kohls offers is often on sale with  POS of 25% or more.