SIMA uses new methodology in annual report on surf/skate retail sales
Surfersvillage Global Surf News, 6 June, 2013 : - - The U.S. surf/skate industry saw $6.07 Billion in retail sales for all channels in 2012. Results from the 2012 Surf Industry Manufacturers Association (SIMA) Specialty Retail Distribution Study, a third-party research study conducted by the Leisure Trends Group (LTG) and commissioned by SIMA, show core product categories holding strong as specialty retailers remain optimistic about the future.
The 2012 SIMA Specialty Retail Distribution Study focuses on a detailed look at the core surf and skate specialty retail market. This core channel captured $1.46 Billion in sales in 2012, with specialty retailers driving surf and skate sales across the country.
“The overall goal of the 2012 SIMA Specialty Retail Distribution Study is to present a multi-dimensional picture of the U.S. surf/skate retail industry, individually and collectively, so that SIMA member companies can objectively evaluate their categories, develop strategies for future sales and product development, and understand where opportunities exist,” said Doug Palladini, SIMA President and Vice President & General Manager, Americas, for Vans.
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