Aloha shirts coming back

New ...lost aloha shorts hitting stores. Ive noticed several surf brands, especially here in hawaii are coming out with aloha shirts for summer. A lot of them look like tacky retro prints but look great for sunday funday!

Fox Juniors Hydro Hybrid Boardshorts

Fox Juniors Hydro Hybrid Boardshorts

Most all surf brands have hybrid men's shorts, but Fox has entered the market with ladies Hydro hybrid shorts. They cost around $45-$50 and come in solids and prints. They debuted in their Spring line.  They also have a marketing campaign to support them. 

Should be interesting to see what brands will follow this trend.  Please post if you see other brands catching this wave.

The Kardashians are coming!

THE KARDASHIANS ARE COMING! THE KARDASHIANS ARE COMING!

Kendall and Kylie Jenner’s line is flying off the shelves at their new home, Pac Sun. A store once known for carrying every surf/skate name under the sun, is now home to the reality stars.

Less than a week after launch which was February 8th, the Jenner sisters' clothing line is already selling out at PacSun. Two pieces are already rumored to be completely out of stock online. What are the Jenner girl’s hot trends for the season? The collection is inspired by their own style and their love of their home state of California. They were very involved in the design process (supposedly) and were thrilled they were been able to keep the prices at an affordable price ranging from $20 to $75.  What does this mean for the rest of the brands in PacSun? As a large role in the surf industry, should we be worried or should we be learning from this exciting new sell out line?